Value Proposition

A value proposition situates a profession in the worlds of industry, government, academia, non-profits and describes the unique value that profession brings to the table.

Technical communicators clarify the complex for a wide variety of organizations, fields, and industries. Through expert development, management, and dissemination of information, technical communicators help increase corporate revenue, customer satisfaction, and public safety, while reducing product development time, technical support, and other direct and indirect costs. Using a wide variety of technologies, tools, and processes, technical communicators deliver a positive user experience and the right information to people, when they need it and how they need it.

This definition stands behind the site map intended to be the framework of the knowledge portal.

Metrics for the value of technical communication

Reduced costs to develop, produce, and maintain product information and products, by

• implementing mature information development processes
• choosing and using appropriate tools and technologies for content development, translation/localization, deployment, and management
• reusing content strategically

Reduced product or information support costs by clearly communicating product setup, use, and maintenance instructions or public-interest information so that users and readers can be more self-reliant

Efficiency by providing performance support systems and documentation that assure repeatable, high-quality employee and customer performance

Accelerated user adoption and increased user satisfaction and loyalty by making it easier to use products and services effectively

Reduced liability and risk through effective communication of safe and correct processes