Style, understanding, and memory play a crucial role in how we, as technical writers, tailor our writing style to accommodate the reader. In this section we will discuss the importance of authorial style and its effect on reader's understanding and memory. Our research is mainly comprised of group studies and how various comprehension tests affect different groups of readers. By comparing and contrasting readability formulas with user-orienting testing, various experiments attempt to breakdown exactly how effective writing style is for comprehension and what techniques should be employed for better, more effective understanding.

In addition, our research led us to question style. Can style be simply limited to writing style: authorial voice, sentence structure, diction, etc? Or must format and visual elements in writing also be addressed? In this section we attempt to break down the importance of style, both written and formatted, for audience and author.