Maarten van Gelten, Manager for Translations
Manager of European Packaging and Translations, XYZ Inc.
" We need to think of the preparation of products for markets outside the U.S. the way we would think of setting up a new manufacturing process or line."
XYZ company is currently translating its user information into FIGS (French, Italian, German, and Spanish), and adding paper manuals to packages. The sales group wants to expand into the potentially lucrative Eastern European market, especially Russia.
Maarten's boss, the VP of European operations, is afraid the additional translations will add too much to the cost of the product, and mean that he needs to either inventory multiple configurations of the product or invest in potentially expensive new packaging. He tasks Maarten with finding ways to reduce the cost of translations.
Maarten wants the writers of the English source to reduce the size of the manuals and quit making unnecessary stylistic changes, but they report up through a different management chain in R&D, whereas Maarten reports through European operations.
Scenario of Use: Maarten van Gelten