Localization

Localization (sometimes referred to as L10N) is the process of adapting the source language text and applications of a product or service to the needs and uses of a particular cultural or linguistic market.

Although translation of documentation (packaging, user manuals, training materials, and so on) is typically a central activity, localization also includes the following activities:

• Translating software source code (online help, error messages, user interface elements, and so on), Web sites, or database content.
• Adjusting graphic and visual elements and examples to make them culturally appropriate.
• Controlling quality control of localized content and systems.
• Assessing the usability of the integrated product.

Successfully localized products and services should seem as if they had originated within the local culture. To achieve this goal, technical communicators, software developers, translators, and product managers must consider many cultural and linguistic issues, such as:

• Source language composition issues, such as writing for translation and single-source content management.
• Cultural differences and sensitivities, such as currency, national regulations and holidays, cultural sensitivities, product or service names, gender roles, and geographic examples.
• Machine translation and translation memory tools.
• Cost management.

Key Words

Translocal, immigrant, transnational, globalization, polarization, localization, gaming, digital game localization, blending, EFL, intercultural, instruction, international communication, internationalization, interculture, language, collaboration, privacy, legality, teamwork, social responsibility, cultural sensitivity, stereotyping, tokenism, ethnocentrism, cross-cultural, intercultural, single sourcing

Suggested Resource

Annotated Bibliographies

Internationalization and localization from Wikipedia

Credits

Jeff Huset and Janette Lynch created this page to provide a general definition of the STC BoK Comap node Localization.