Eye Tracking and Web Usability

Eye tracking and usability go hand-in-hand when dealing with websites and other methods of obtaining information. If a writer wishes their website or document to be viewed in a positive, helpful manner, then it is necessary to follow the rules and studies of eye tracking. It has been proven that the natural eye goes toward specific elements of a text on a page. For instance, pictures at the top are viewed first and topics of the documents are read almost instinctively. Studies now provide us with scientific evidence of where users actually look while searching for information.

• Web design and visual hierarchy
• The F-Pattern and Gazing Patterns
• Menu Placement Text Size and User Reading
• Bibliography: Eye Tracking and Web Usability